Identity and brand is a big thing when it comes to corporations and large companies. This is a thing that once established it has to be maintained through constant work and efforts. What this means is that besides coming up with new products or services, depending on the case, the name, colors and mark need to be kept fresh in the mind of people.
This is done through marketing of all sorts. One of these types of marketing is corporate work wear. This can mean various things, however in the context of brand identity it means having different apparel items with the logo on. Be it caps, polo t-shirts, sports gear and what not, when worn these items are like billboards for the company.
While in the past this was a thing only large companies with enough money could do, the times have changed. Nowadays even a small business owner can order some corporate work wear with his or her business logo and give it out for free to random people. Do you need a work uniform for your workers? Try this article for a complete explanation on choosing the right work uniform.
What to keep in mind
If you’re planning to do this for the business you own or manage there are some things that you should bear in mind. Getting such apparel is not a random thing as you are trying to get people to know you by some markers.
• Color: first of all is the color your business is represented by. Stick with it, don’t go with the colors of the rainbow unless it’s for a certain occasion. For example it’s ok to go with green for Earth day, but if your color is purple stick with that as much as possible. Also try to keep the same shade of the color. Colors might look different in print, digital format and clothing but with the help of specialized people you can get very close to the same shade.
• Logo: logos are very important and also it is very important to choose one that you feel represents the business and go with it for long periods if not forever. Re-branding can be done, however it is risky and only very large companies can afford to do such things without losing business.
• Name: don’t go all Hollywood rapper when it comes to names. Choose one that’s catchy and easy to pronounce and go with it. Don’t abbreviate it, then change it, resorting to what’s popular at the time being. Create your own trend.
This can be accomplished easily with the help of certain specialized manufacturers who know all about clothing and corporate apparel. Getting such help on your side can boost your popularity sky high.